
Fern & Flora: A Campus Flower Shop Blooms Through Sustainability Amid Tariffs
n the heart of the University of Illinois campus, Fern & Flora is more than just a flower shop. It’s a blooming example of sustainable entrepreneurship. Co-founded by a former travel nurse turned flower farmer, the shop thrives on local sourcing, student-friendly designs, and a zero-waste ethos. As global tariffs squeeze the floral industry, Fern & Flora’s homegrown approach proves both resilient and forward thinking, redefining what it means to be rooted in place.